Updating and Validating Personas

After creating your initial draft of personas, you need to confirm your guesses. I know you already did this with internal ministry leaders. But this is with actual users. Validating personas against users should uncover interesting details your ministry leaders missed. Or you may uncover larger problems. Regardless, you will better understand how people use your digital ministries.
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How to Quickly Create Personas for your Church

Personas are a tool to help focus discussions on users rather than yourself. Ideally, you do a lot of research first. Yet that is not always possible. How can you create something meaningful, but in a short period of time. Start with good guesses and help from church leadership. Present your findings to your larger team for minor edits. Then start moving forward on your projects!
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Focusing Your Church’s Digital Strategies

So much to do, such little time. Where do you invest your precious resources? Focus your church’s digital ministries in two areas. First is your stable market; already engaged church members. Second is your growth market; or who will best expand your ministries. Both are important, and need unique attention in the digital space. Here are a few tips on how to engage each.
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What We Can Learn from Cars

Websites and cars have more in common that you might think. Characteristics that apply to selecting and using a car can be used for websites. A car is a necessity in modern society. Similarly, a website is often required for your church to have a presence in the digital world. Here are some tips to help your website perform at its peak levels.
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10 Years of the iPhone

It has been 10 years since the mobile revolution truly hit the web. Granted many platforms had been able to view websites before the iPhone. But usability and widespread use brought the mobile web to the forefront. Let us examine the biggest changes the iPhone brought to your digital ministries.
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Boost Productivity by Removing Decisions

When you remove a decision from your life, you allow more time and energy for something else. We are often creatures of habit. This article explores areas we can embrace that trait and boost productivity. Dig in and find ways to save mental power for the decisions that matter most.
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Improve Creativity by Removing Things

Your church communications team wants creative and interesting ways to reach customers. These new ideas do not come us by accident. They often happen because of rigorous precautions we put in place. Let us look at some examples and see what lessons we can learn.
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Creating Sustainable Digital Ownership

Website are not updated, and social media accounts sit dormant. What can you do to get that lagging ministry invested in their digital properties? Build half the property yourself. Then work with ministry leaders to develop the other half. Develop a schedule and ask your leadership to help create a strong sense of digital ownership.
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Jumpstart your Social Media Presence

Many churches have a presence on social media. But how do you start something new? Or what is more common, how do you revive an old account? The feeling of hopelessness may be overwhelming. Here are some tips to combat that and jump start a new or old social media property.
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Digital Solutions to Reduce Social Anxieties

Being out in public is not enjoyable for everyone. There are many situations and reasons why. What we need to remember is not to punish anyone because of it. Nor should we deny them the Gospel. Solutions exist to allow for personal connection that is not face-to-face. Here are a few scenarios and some possible solutions for these anxieties.
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Can Your Content be Weaponized?

Words and images can hurt. Those originating by our friends and family can hurt more. And those that have the supposed backing of religion can be devastating. Curate your digital ministry’s content to prevent these kinds of scars. This article goes into various ways your well-meaning content can lead to pain.
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Moving Beyond Responsive Design

We all should know about responsive design. Yet design techniques continued to evolve. Adaptive design is one of the latest buzzwords in the mobile web community. In this article I will describe the difference between responsive and adaptive design, and when each should be used.
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