Why Website File Names Matter

What we name files on our website may seem like a trivial matter. Yet any time spent on a shared network drive will highlight the importance of naming conventions and organization. Here are several reasons your website file names matter, as well as guidelines for creating a naming convention for you.

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Avoiding Unintended Metrics

If you cannot measure it, you cannot change it. Many of you know this and try to measure as many aspects of your website as possible. These analytics provide you with an overwhelming amount of information. Yet, I caution you about what numbers you try to change. In some cases, there are unintended consequences to your metrics. Here are some tips on how to avoid or at least be prepared for them.

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Embracing our New Remote Lifestyle

With the spread of COVID-19, nearly all digital teams are working remotely. Luckily for church communications workers, this is not a problem. Most of us can do our work anywhere there is an Internet connection. Many of us have already adapted to this “new normal”. But going forward, your operations should allow flexibility in work locations.

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What we can Learn from Mister Rogers

Very few children in the United States grew up without seeing at least one of the 912 episodes of Mister Rogers’ Neighborhood. Few people in the entertainment industry lived such a righteous yet humble life as Fred Rogers. His show taught us many things and reassured us through tough times. But what can your digital ministry learn from a neighbor like this man? Here are four ideas to take from the Neighborhood of Make-Believe to our own church communications team.

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Creating an Effective About Us Page for your Church

The About Us page may seem unimportant to you and your church leadership. Everyone wants to focus on posting the latest news and events. Yet without an effective explanation of your church’s story, you may be losing out on new members. The message you broadcast in this section is essential to building trust. Here are several factors to consider when creating it.

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Scandals, Fake News, and Other Dangers Your Church Should Avoid

The internet is a dangerous place for churches. Scandals often start and end online. This article is not to encourage you to follow these types of stories. Nor is it meant to fan their flames. Be cautious with how you conduct your church business online and how you respond to scandals. Religion is often a scapegoat for inflammatory situations. Keep your cool, follow these steps, and rely on scripture for your inspiration.

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6 Ways to Turn Conferences into Meaningful Content

Training conferences are a great way to learn the latest trends and network with other professionals. They can also be a big investment for any church budget. No matter who attends, there are ways to turn that conference into great digital content. Here are 6 ideas for anyone attending a conference to create great content afterward.

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Save Time and Money with Better Meetings

Meetings are an essential function of church communications. We cannot create digital spaces in a vacuum. Input from leaders in your church is essential to conveying the correct message. Ministry leaders are essential for unique insights for their audiences. Yet meetings are expensive. Not only do we take up time, but it actually costs money. This article explains how much they cost, as well as how to reduce it.

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The Power of Checklists in Church Communications

Checklists are essential for consistent execution of any communications projects. They help even the most seasoned professional remember every step in a process. Even the most experienced staff member needs to stay on track. Do you think otherwise? Consider pilots and surgeons. These highly-skilled professionals use the power checklists to ensure mistakes are not made. This article delves into several ways checklists can help your team succeed.

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Why Your Church Website Needs Encryption

Encrypted website traffic is not just for eCommerce sites. All websites can benefit from encryption. Many browsers and search engines even alert users to unsecure connections. The good news is that several new services make getting an SSL certificate cheap and easy. Read more to learn about the benefits of a secure website.

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Coping with Church Scandals in a Digital World

The news is rife with stories of high-profile people abusing positions of authority. A recent story close to my heart is sex abuse scandals in my home state of Pennsylvania. How does the church react to such accusations and scandal? How we react on our digital platforms is closely scrutinized. Here is my playbook for what to do if a scandal hits your area or church.
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What Coaches Can Teach Church Communications

Sports and competition teach us many life lessons. They are often learned because of a good coach. We receive both encouragement and admonishment from them. Coaches see the potential we have and know how to get us to reach it. Years of expertise gives them keen insights. But anyone with a good coach knows, they help us with life as well as our sport. Here are a few lessons coaches have taught me, and how church communications can also benefit.
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