One of the most important tools a church has on its website are landing pages. Social media shares and paid advertisements often drive traffic to a landing page. Those landing pages inform and persuade users to take action. Here is an updated article on this most important of page types.
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Imagine that your sound system did not work. Your pastor could deliver an amazing sermon. But few people would hear it. The same applies to printed words. Text is the primary method you convey information. Thus, it makes sense to use it in ways that are most effective. The concepts in this article will make your physical and digital text easier to read.
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Animations are often thought of as a trend of the early web. This is because many developers discovered animation techniques. But few bothered to learn when and why to use them. Yet in many situations, animation is still helpful. This is true in church websites, social media and mobile applications. Here are situations where you should consider using animations.
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We all should know about responsive design. Yet design techniques continued to evolve. Adaptive design is one of the latest buzzwords in the mobile web community. In this article I will describe the difference between responsive and adaptive design, and when each should be used.
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Have you ever seen an application with no user interface? Many of you have used them without even knowing it. They only need us to speak. The spectrum ranges from automated phone directories, to the Apple's Siri. The next question is "how does this relate to my church?" The problem arises when those zero UI application cannot find information about your church. Without properly encoded data, you make programs work harder to know about your church.
Continue reading "Preparing Churches for the Zero UI Revolution"
This article has no tricks or shortcuts to fix a broken website. What it has is a method for fixing the most common problems over the coming months. You will still need to publish and update content. These steps make great side projects. So with regular effort, you will overcome your looming challenge and have a fantastic church website!
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One of the latest church buzzwords is online services. Some churches are holding back. While it is a fantastic outreach tool, you may want to focus on your local community. Yet the need to reach the entire world with the Gospel is there. Plus, your local congregation can also benefit. Here is how.
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Many technology enthusiasts in the church complain that it has taken us too long to get on the web. We are accused of being reluctant adopters. Digital ministries are often behind the curve. On the outside, our slow pace makes us appear averse to change. Yet the hesitation to move into the virtual world was not without merit. Here is my take on why we were slow, and how we can overcome it.
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Many Christians are dismayed with the marketing onslaught of Black Friday and Cyber Monday. The commercialism of the Christmas season weighs heavily on most of us. Yet Giving Tuesday is a breath of fresh air. This idea is simple. In place of giving someone a gift, make a donation in their name. This article talks about how your church can participate in this new shopping day.
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As we move into 2016, I want to challenge church web teams to fix a few leaky faucets. These are projects that should have started a long time ago. But if any exist on your website, you need to fix them now. More than ever, your website is viewed as your front door. If it looks outdated and in disrepair, so does your church.
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Redesigning a website will not fix many aspects your digital ministries. Yet it is a go-to answer for many churches. We think that starting over from scratch will fix everything. A modern looking website is not always an effective one. Proper direction, effective processes, great writing, and regular updates are essential parts of a good website. This article digs into each of these areas and encourages you to fix them before overhauling your entire site.
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Storytelling is the magic that turns facts into emotional connections. It is a powerful tool to convey messages on your digital properties. The church primarily thinks of testimonies when it comes to storytelling. Gathering stories is a great start. But how can you most effectively integrate them into an existing church website? What purpose do those stories have? And how can you get more?
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