Storytelling is the magic that turns facts into emotional connections. It is a powerful tool to convey messages on your digital properties. The church primarily thinks of testimonies when it comes to storytelling. Gathering stories is a great start. But how can you most effectively integrate them into an existing church website? What purpose do those stories have? And how can you get more?
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Visitors rarely visit just one of your digital platforms. They might start on social media, then move to your website. A member might get an email newsletter, and proceed to a landing page to sign up for an event. They should move between spaces with ease and without interruptions. Breaks in that process will confuse and possibly turn away potential members. Here are several ways to remove those silos for your church’s various digital experiences.
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In my first article, I showed how examples of how Nehemiah prepared for security. He used his connections, asked for resources, then inspected his walls. Now comes the part where you must install those processes and measures. Nehemiah rallied the Jewish community. Then he fought attacks while building. Finally, he helped those in need. All of these are great ideas for implementing your digital security plans.
Continue reading “Security Lessons from Nehemiah (Part 2)”
What digital security lessons can we learn from the book of Nehemiah? Many think that the Old Testament cannot be applied to today’s problems. They consider its lessons old and dated. This article walks through the first few parts of the story. Drawing out security lessons for your web team.
Continue reading “Security Lessons from Nehemiah (Part 1)”
Take a moment to consider all your church’s digital assets. They most likely include your website, social media, search engine ranking, mobile apps, and church operations. They are not entities to keep separate. Digital platforms are everywhere in your church. The better news is that they can often share and exchange information. Here I will encourage you to better integrate your digital platforms to grow your church and reduce resources.
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Nearly all churches run or provide resources to missions. Yet how can your church’s digital platforms best support them? You should already have procedures and tools in place to promote your basic ministries. This article tell you how to adapt them to give the recognition, support, and prominence they need.
I have wanted to write about missions for a while. They are a key part of many churches’ outreach and inreach strategies. Some missions
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Often a web team gets into a difficult conversation about their website. These stem from common website misconceptions. Some decisions have several solutions that depend on many circumstances. To make matters worse, personal opinions often interfere. Here are a few difficult arguments I have encountered over the years. I also included the considerations you need to solve them. Continue reading “Handling Common Website Misconceptions”
What makes a great intranet for churches? The answer is deceptively easy. A great intranet helps church staff solve problems quickly and efficiently. By designing a great intranet, you highlight the many tasks and applications at your staff’s disposal. Plus your volunteer and paid workforce will see you are willing to invest in them and not just your ministries. This article delves into five area of focus to create a great church intranet.
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Many of you remember the days when one person ran an entire corporate website. Granted that may be true at your church right now. But most large companies now have many departments to govern their sites. How did this change happen? What can your church’s web team do to keep up? This article will explore those questions and provide insight into how you can continue to thrive with a small team.
Continue reading “Why Good Websites are Difficult”
The latest buzzword in advertising is content marketing. Believe it or not, your church can benefit greatly from this new trend. At its core, content marketing is providing valuable content to your customers. Your church does this nearly every week with your pastor’s sermon. Similar examples are most likely around your church. This article will help you identify them and turn them into a great content marketing campaign.
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Many of my readers are tech enthusiasts. You see new technologies emerge and immediately see the benefits. Your brain is spinning with ideas that will benefit the church. In a flurry of excitement, you present your ideas to your church leadership. Then you are hit with excuses of time, budget, and lack of perceived value. I imagine many of us have thrown up our hands in frustration. Why do our pastors and leaders not see the potential? It is not their fault. We as tech enthusiasts must present simple solutions with clear value to the church’s ministries.
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Have you ever heard of the three click rule? It states that all content on your website needs to be within three clicks of the home page. Thankfully many people realize that this “rule” is a myth. The number of clicks does not frustrate a user. It is the inability to find the answers to the question they have. When a visitor lands on your website, they want their questions answered as soon as possible. This article will explore ways to reduce the time it takes to direct visitors to the answers they seek.
Continue reading “Fixing the Perception of Time”