What if your pastor’s sermon had no major points, no reference to scripture, and no relevance to your daily lives? What if they wore a distracting outfit, talked too quietly, and stuttered? I doubt that pastor’s preaching career would last very long. So why would it be OK for your website to do the same thing? Create good looking, recently updated, relevant websites and you will inspire confidence in your visitors.
God does not let people suffer right? Consider the life of Job, the persecution of Paul, and the betrayal of Jesus. Honestly, it is a difficult sales pitch to convince someone to convert to Christianity and enjoy an eternal life in heaven, at the expense of the possibility of more suffering in this life on earth. So how can we show our support on our websites?
Fasting and prayer is the discipline of doing without earthly sustenance and replacing it with God’s. How does this apply to your website? Try replacing something man-made with something that is from God. It is often hard to let go, get out of the way, and let the Lord work. So I challenge you to take a stance with a bold statement. Remove things from your homepage that are “of this world”. Allow people to set their eyes on the person who will ultimately change their life, Jesus.
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Yes I am writing about Star Wars on my church website blog… trust me, it is relevant! Star Wars is arguably one of the most successful science fiction movie franchises in history. However, the announcement of re-releasing the films in 3D was met with far less excitement. Fans of the originals do not like “their movies” tampered with. How does this tie to your church’s website? Just because a new technology becomes available, does not mean you need to force it into your existing website.
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I started this blog with an article about conversations, and I feel compelled to revisit the topic. Often everyday experiences can be leveraged for writing. In this case, a quick conversation and questions that arose from it made me think about what can be lost in translation. The weakest form of communication, writing, is what we primarily rely on for our websites. A renewed focus on your church website’s content may help improve your message, and further the Gospel.
When discerning the future of your church, many people would suggest asking yourself “What Would Jesus Do?”, or WWJD? When designing your webs site, you need to consider it from your user’s perspective. One question they are undoubtedly asking is WIFM?, or “What’s In It For Me?” Your website should always be communicating the value that your church and a Christ-centered life can provide them.
Although the drivers for my ideas and topics for this blog come from secular sources; you must not forget that your church’s website is a marketing tool for the Kingdom of God. Just like how Jesus commanded us to be different from the world, so must your website. E-commerce sites do everything they can to highlight key features a product. One key feature of Christianity is Christ’s love, so show it on your website in as many ways as possible.
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Churches, get over yourselves… you are selling something. Not in the same line as commerce sites, but you are selling something. You are selling eternal life through our savior Jesus Christ. Make no mistake that is your ware. If you are comfortable with that idea, I think one can apply many common web marketing and sales techniques to a church website.
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Your website is a conversation with your audience. When someone types the address to your website in their browser, or clicks on a link in their search results, it is the beginning of that conversation. So your website is the equivalent of you standing in the back of the church saying “Hello, welcome to our church, are you visiting today?”
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