One problem most church websites face is consistent content production. Regular updates tell users you are an active congregation, regardless of your size. It also gives search engines new pages to index, and active pages will rank higher in search results. But who has the time to create regular updates? You do, and I will show you where you can easily repurpose content for multiple channels of communication.
The primary motivation for viewing a website is to consume content. That content may exist to inform, persuade, or compare; but it should have a purpose that is aligned with your overall web strategy. Yet regardless of your intent or your audience not everyone will wish to consume this content on your website. By providing multiple mechanisms to view it, you maximize your audience exposure and increase the odds of adding new members to your church.
Continue reading “Getting Your Content Out There”
Communicating on social media platforms is like talking. If your conversations do not have a purpose, are not engaging, or are just plain boring; you soon will not have an audience. To keep your viewers engaged, be purposeful with all your social media posts. Read on for several ways you can engage them!
Continue reading “Have a Purpose on Social Media”
In a previous article I gave some tips for making someone’s first visit more comfortable. Now I will give some ideas for getting new visitors quickly and easily connected to the church. Of course, when I say “church” I mean the people, not the building. Getting connected with your church’s community may not always be easy, and I hope to share some ideas for using your church website to draw people into relationship.
Continue reading “Good Customer Service: Getting Connected”
The primary objective of your church website is most likely to invite people to join your congregation. You give them times and locations; then hope they come walking through your door. If they show the interest in attending a service or function; have the courtesy to remove all their obstacles. Read this article to get 6 tips on how your website can help facilitate this:
Continue reading “Good Customer Service: In the Door”
Many questions arise when a church decides to do that “social media thing”. Who should your church market to, what platforms are the best, how should they push content, and why should they respond to their audience? These and many other questions can be answered by creating a two-pronged attack plan that deals with social media marketing and social media engagement.
Continue reading “Social Media Marketing Vs. Social Media Engagement”
Just having a church website is not enough today. You need to be proactive in your quest to get your church seen and heard on the internet. So what methods can you use to accomplish this? I propose covering three bases, of search engines, mapping services, and social media. These three are often very entangled, so spearheading efforts on all of them at once is often very easy and can generate awesome synergy in getting your church website known to the rest of the world.
Continue reading “Get Your Church Known”