I will go ahead and say it. Homepage redesigns are the worst. They are the central focus point for any church. All ministries want representation. Every event demands attention. Each of your personas has the possibility of landing here. How you do you do the impossible task of designing for everyone? My suggestion is to proceed with patience and planning. Here are my tips on the dreaded homepage update.
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The benefit of digital ministry is that you can track every click. Remember that those numbers are people. This article explores practices you need to avoid. Shaming and bullying should not be in your digital toolbox. Pushing up numbers can be at the expense of a good experience. The easiest way to see them are real-world examples.
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Net Promoter Score (NPS) is a popular method of gauging success. Many companies use it to determine how good their company and products are. It is based on one very important question we need to answer. Would you recommend this to a friend or colleague? In this article, I delve into this statistic, as well as why it may or may not be right for your church.
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Like a good sermon, the message of your website must relate to your audience. They need to know why your church is right for them. Do this with a mix of benefits and features. Unfortunately we often confuse them and use them in the wrong context. In this article I review what benefits and features are. Then I give an example of how to use them on your church’s website.
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A key advantage websites have over traditional media is the ability to track every click. Servers log every action to be later scrutinized. Yet how we interpret that data is important. It is very easy to assume we know what our users were doing. In this article I show why it is important to find out why visitors are making these decisions.
Continue reading “Why Website Analytics Tell Half the Story”
Gated content is premium website content that sits behind some type of barrier. This seems counterintuitive to the Gospel message. We are to share the Good News with the world. Yet in some cases gated content can help your church grow. The key is knowing when to use this practice. In this article I will dig into this technique in greater detail.
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New customer insights do not help your digital ministries unless you do something. Your church staff gave up valuable time to make these interviews a success. They will want to see the results. Explore how to apply customer interview results and help your church communications.
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Internal interviews are a great way to discover existing corporate knowledge. You get first-hand accounts of customer feedback from church staff and volunteers. Yet it may not be clear how to analyze the notes you took during those interviews. This article explores how I analyzed results of interviews I recently conducted.
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Internal interviews help whether you are starting out, or are a seasoned professional. They help you better understand the corporate knowledge that exists in your church. Plus it further cements you as a digital advocate that cares about your church’s problems. Your church’s staff has plenty of information to share. Rediscover your audience by following the steps below.
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Imagine that your sound system did not work. Your pastor could deliver an amazing sermon. But few people would hear it. The same applies to printed words. Text is the primary method you convey information. Thus, it makes sense to use it in ways that are most effective. The concepts in this article will make your physical and digital text easier to read.
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Understanding your users’ needs is the biggest part of creating a good experience. But what happens when you cannot understand their perspective? You lose sight of the real goal. Even worse, you insert your own desires into the process. Solve this by recharging your empathy.
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We do not want to think about members leaving the church. But we must admit that it happens. Sometimes they just want to switch churches. Other times they are leaving their faith behind. Regardless of the situation, we should provide an easy way for them to exit. This article explores how to create an easy and accurate method for members to leave your church.
Continue reading “Make Exits Helpful and Not Awkward”