How you deliver content dictates how your visitors can consume it, as well as what they can do with it. The easy route is often to simply a link to a file, but why restrict your audience. Give them content the way they want it, and with the ability to share it with their friends and family. The first part in this series will deal with the common approach to posting weekly bulletins; the PDF.
Continue reading "CWS Podcast - Ep. 68: Say No to PDF's"
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When creating a call to action such as a form, the order you present your content matters a great deal. If you get your customer emotionally invested with the task they are completing, they are far more likely to complete it. By saving mundane tasks to the end of the process you greatly increase the chance clicks your submit button gets.