This episode deals with an important factor when considering what to spend on your church website; return on investment. I wrote about this in a previous article about this subject, but I want to incorporate some ideas and techniques more recently covered; most noteworthy, the use of personas. This is hopefully a way to not only determine what your ROI is for your investment, but how you can target specific groups to help your church grow more easily.
Topics covered in this episode are:
- What Do You Spend
- What Do You Gain
- Who Do You Gain
Action Item: Examine my article on this subject, as well as the one on personas; then see how the two can mesh so you can craft campaigns to recruit those people groups you most desperately need. This of course does not mean that you ignore other groups, but when you have specific gaps; this is a way to attempt to fill them more effectively.
Section Action Item: The second item is to not leave an idea or project alone for too long. As you continue to learn more about the web, look back on previous endeavors and see where you can improve. I took some new insights I have on the use of personas and was able to apply that to an older article. Never stop evolving your ideas on how to creatively solve the problems of your church website.