In this episode, I will examine four key considerations for multi-site churches, or churches wishing to move to a multi-site model. Multi-site churches are different from traditional single-site churches, as your website should present a mix of both unity and diversity to effectively reach its intended audiences. Finding that balance for multi-site church websites is easier than you think when you consider the marketing approaches taken by companies with multiple product lines.
After defining and examining what a multi-site church is; I explore the following areas:
- Branding Unity & Deviation
- Ministries, not locations
- Centralized Contact Information
- Highlighting Sub-Cultures
Action Item: Examine your multi-site church and see where you can apply some of these principles. Remember that your multi-site church needs one rudder to steer it, and one website to market it. Keep a unified approach with some aspects of the site, but remember that where appropriate, to highlight the differences. You will soon find out what will work for each market channel and be able to effectively communicate to each on your site. If you are a single-site church and are considering a new location, remember these tips as you prepare the pending updates to your website. Be sure to align your decisions with your business goals, re-visit your target markets and personas, and most importantly, pray for wisdom and guidance as you cast your net for a bigger and more diverse congregation!
Note: This episode was inspired and heavily based upone my article: Multi-Site Web Tips.