CWS Podcast – Ep. 3: Sales and Marketing

cws-podcast-logoThis second full podcast episode is based on my second article, “Yes You Are Selling Something“. It introduces the idea that churches are both a service and sales organization. We offer many great services to our community; which is a demonstration of the item we “sell”. That item is eternal life through faith in our savior Jesus Christ.

The points I discuss in this episode are not gimmicks or tricks; just ways to guide someone to a decision.

  • Use plain language
  • Compelling Arguments
  • Authentic Testimonials

Action Item: Explore how to apply common business web marketing techniques to your church website. Seek out best practices from other churches and non-profit groups. Lastly, prayerfully begin applying them to your website. Do not do anything out of trickery, but lead them to carefully consider the most important decision of their lives!


Author: Stephen Morrissey

I have been making websites since 1996, and using social media since 2006. My current profession is designing user experiences for corporate software, websites, and mobile applications. I started sharing my knowledge with the world in 2011, about a year after a revival in my faith.