Many questions arise when a church decides to do that “social media thing”. Who should your church market to, what platforms are the best, how should they push content, and why should they respond to their audience? These and many other problems can be solved by creating a two-pronged attack plan. This plan should include both social media marketing and social media engagement.
- Brief explanation of social media
- What is social media marketing
- What passive social media engagement looks like
- How to create active social media engagement
Create a social media plan that outlines how your church will balance its presence in the social media space. On one hand you want to promote your content as much as possible. On the other hand you want to engage your audience, answering questions, and allowing them to contribute to your ministry. The limiting factors in social media marketing is of course your budget, and for social media engagement, it is the time you wish to dedicate to being online.