The primary objective of your church website is most likely to invite people to join your congregation. You give them times and locations; then hope they come walking through your door. If they show the interest in attending a service or function; have the courtesy to remove all their obstacles. Listen to this episode to get tips on how your website can help facilitate this.
Let us think about all of the obstacles and how to display them on your website. The later is easier with the help of a digital camera or smartphone. Take photos or record video; posting a series of photos on your site, or upload them to YouTube for everyone to view. The obstacles I have thought of are as follows:
- What does parking look like at your church?
- Post public transportation and carpool information, plus walking directions.
- What do your church’s primary entrances look like?
- Are there specific handicap accessible entrances?
- Where does a young family go with children for Sunday school or child care?
- Display any extra security around child check-in and check-out.
- What is it like to be greeted, where is the sanctuary or worship area?
- Are there any special seating spaces for handicapped visitors?
Consider all of the steps a person must go through the first few times they attend your church. You may be very comfortable with all of the processes because you have done it for years. Take nothing for granted, and use the luxury of technology to photograph and record the experience. Then post it on your website and social media outlets where newcomers can easily find it. Then watch as new members calmly walk in and navigate your church’s geography and processes with ease!