The primary motivation for viewing a website is to consume content. That content may exist to inform, persuade, or compare; but it should have a purpose that is aligned with an overall web strategy. Yet regardless of your intent or your audience not everyone will wish to consume this content just on your website. By providing multiple mechanisms to view it, you maximize your audience exposure and increase the odds of adding new members to your church.
- RSS Readers and Aggregates
- Email Lists
- Social Media Outlets
- Offline Media Opportunities
Examine what content you produce most effectively supports your high-level business goals. Then see where they can be moved to other mediums and delivery services. Challenge your web team to connect to the technologies that can get your content, news, and information in front of the largest audience possible. Then monitor your channels for the best results. Oh, and you might want to pray somewhere in there too!
Referenced Articles and Links
- My article “Getting Your Content Out There“