Website are not updated, and social media accounts sit dormant. What can you do to get that lagging ministry invested in their digital properties? Build half the property yourself. Then work with ministry leaders to develop the other half. Develop a schedule and ask your leadership to help create a strong sense of digital ownership.
Continue reading “Creating Sustainable Digital Ownership”
Words and images can hurt. Those originating by our friends and family can hurt more. And those that have the supposed backing of religion can be devastating. Curate your digital ministry’s content to prevent these kinds of scars. This article goes into various ways your well-meaning content can lead to pain.
Continue reading “Can Your Content be Weaponized?”
This article has no tricks or shortcuts to fix a broken website. What it has is a method for fixing the most common problems over the coming months. You will still need to publish and update content. These steps make great side projects. So with regular effort, you will overcome your looming challenge and have a fantastic church website!
Continue reading “Steps to Fix a Broken Website”
Many churches have traditions that have been passed down through the years. Some are a few years old, and others go back centuries. Yet most are still in our analog world. How can you move them to the digital space?
Continue reading “Taking Holiday Traditions from Analog to Digital”
You often do not think about how the tomato in your grocery story got there. You are just happy to have tomatoes. The same goes for social media posts. There are typically many people involved in posting content. Use the information here to help others understand just how complex the journey is for your social media posts.
Continue reading “Appreciating Social Media Logistics”
One problem most churches face is consistent content production. Regular updates tell users you are an active congregation, regardless of your size. It also gives search engines new pages to index. Plus, active pages rank higher in search results. But who has the time to create regular updates? You do. In this podcast I will tell you where you can easily repurpose content for multiple channels of communication.
Continue reading “CWS Podcast – Ep 79: Repurposing Your Content For Bigger Impacts”
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Anniversaries matter. They serve as a reminder of milestones in our lives. From birthdays to wedding anniversaries, we celebrate stages in our life. Your church needs to celebrate faith journey milestones with your members. This is easier than it sounds, especially with digital tools and social media.
Continue reading “Using Digital Tools to Celebrate Anniversaries”
When you look for web team volunteers, do not just focus on computer geeks. Many other professions provide valuable insight, perspective, and content. Learn how to spot that hidden talent in your congregation. Many will worry they are not tech savvy enough to make your site shine. Reassure them that enthusiasm and a teachable attitude is all that is required.
Continue reading “Recruiting Volunteers from Non-Technical Professions”
Storytelling is the magic that turns facts into emotional connections. It is a powerful tool to convey messages on your digital properties. The church primarily thinks of testimonies when it comes to storytelling. Gathering stories is a great start. But how can you most effectively integrate them into an existing church website? What purpose do those stories have? And how can you get more?
Continue reading “Integrating Storytelling on your Website”
The biggest pitfall churches fall into with social media is posting only event announcements. Of course you want to let your followers know about your upcoming spaghetti dinner. But those kinds of updates is not what it is all about. I discuss six types of content you can post to your website, social media, and email newsletters. Done well, they should drive traffic and increase engagement.
Continue reading “Six Social Media Content Types for your Church”
Cyborgs are science fiction characters that are primarily human, but have robot parts. They usually have the emotions of a human, but the physical strength and speed of a machine. This is how you need to run your church’s social media campaigns. Some aspects need to show the human emotions of the people in your church. Other aspects are automated by a computer to allow for better productivity. This balance is what your church should strive to achieve.
Continue reading “Church Social Media like a Cyborg”
Take a moment to consider all your church’s digital assets. They most likely include your website, social media, search engine ranking, mobile apps, and church operations. They are not entities to keep separate. Digital platforms are everywhere in your church. The better news is that they can often share and exchange information. Here I will encourage you to better integrate your digital platforms to grow your church and reduce resources.
Continue reading “Integrating Digital Platforms”