One of the most important tools a church has on its website are landing pages. Social media shares and paid advertisements often drive traffic to a landing page. Those landing pages inform and persuade users to take action. Here is an updated article on this most important of page types.
Continue reading "Optimizing Church Landing Pages"
Like a good sermon, the message of your website must relate to your audience. They need to know why your church is right for them. Do this with a mix of benefits and features. Unfortunately we often confuse them and use them in the wrong context. In this article I review what benefits and features are. Then I give an example of how to use them on your church's website.
Continue reading "Why You Need to Know the Difference Between Benefits and Features"
The stories in comic books have evolved over the past few decades. They started as short books for young kids. Now they are the most popular movie franchises. This art form has grown and gained new levels of respect. See what helped it gain popularity and what makes it unique. Also, discover what church communications can learn from it.
Continue reading "What Church Communications Can Learn from Comics"
Part of understanding an industry is learning its culture. A direct reflection of that culture is its language. The computer industry and its language has changed dramatically since the mid-1990's. Correctly using words gives you credibility and remove distractions. Words on your website or social media platforms are even more important. As we move into a new year, change how messaging and catch up with the times.
Continue reading "Outdated Terms To Stop Using"
Website are not updated, and social media accounts sit dormant. What can you do to get that lagging ministry invested in their digital properties? Build half the property yourself. Then work with ministry leaders to develop the other half. Develop a schedule and ask your leadership to help create a strong sense of digital ownership.
Continue reading "Creating Sustainable Digital Ownership"
Words and images can hurt. Those originating by our friends and family can hurt more. And those that have the supposed backing of religion can be devastating. Curate your digital ministry's content to prevent these kinds of scars. This article goes into various ways your well-meaning content can lead to pain.
Continue reading "Can Your Content be Weaponized?"
This article has no tricks or shortcuts to fix a broken website. What it has is a method for fixing the most common problems over the coming months. You will still need to publish and update content. These steps make great side projects. So with regular effort, you will overcome your looming challenge and have a fantastic church website!
Continue reading "Steps to Fix a Broken Website"
Many churches have traditions that have been passed down through the years. Some are a few years old, and others go back centuries. Yet most are still in our analog world. How can you move them to the digital space?
Continue reading "Taking Holiday Traditions from Analog to Digital"
You often do not think about how the tomato in your grocery story got there. You are just happy to have tomatoes. The same goes for social media posts. There are typically many people involved in posting content. Use the information here to help others understand just how complex the journey is for your social media posts.
Continue reading "Appreciating Social Media Logistics"
One problem most churches face is consistent content production. Regular updates tell users you are an active congregation, regardless of your size. It also gives search engines new pages to index. Plus, active pages rank higher in search results. But who has the time to create regular updates? You do. In this podcast I will tell you where you can easily repurpose content for multiple channels of communication.
Continue reading "CWS Podcast - Ep 79: Repurposing Your Content For Bigger Impacts"
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Anniversaries matter. They serve as a reminder of milestones in our lives. From birthdays to wedding anniversaries, we celebrate stages in our life. Your church needs to celebrate faith journey milestones with your members. This is easier than it sounds, especially with digital tools and social media.
Continue reading "Using Digital Tools to Celebrate Anniversaries"
When you look for web team volunteers, do not just focus on computer geeks. Many other professions provide valuable insight, perspective, and content. Learn how to spot that hidden talent in your congregation. Many will worry they are not tech savvy enough to make your site shine. Reassure them that enthusiasm and a teachable attitude is all that is required.
Continue reading "Recruiting Volunteers from Non-Technical Professions"