Storytelling is the magic that turns facts into emotional connections. It is a powerful tool to convey messages on your digital properties. The church primarily thinks of testimonies when it comes to storytelling. Gathering stories is a great start. But how can you most effectively integrate them into an existing church website? What purpose do those stories have? And how can you get more?
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The biggest pitfall churches fall into with social media is posting only event announcements. Of course you want to let your followers know about your upcoming spaghetti dinner. But those kinds of updates is not what it is all about. I discuss six types of content you can post to your website, social media, and email newsletters. Done well, they should drive traffic and increase engagement.
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Cyborgs are science fiction characters that are primarily human, but have robot parts. They usually have the emotions of a human, but the physical strength and speed of a machine. This is how you need to run your church's social media campaigns. Some aspects need to show the human emotions of the people in your church. Other aspects are automated by a computer to allow for better productivity. This balance is what your church should strive to achieve.
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Take a moment to consider all your church's digital assets. They most likely include your website, social media, search engine ranking, mobile apps, and church operations. They are not entities to keep separate. Digital platforms are everywhere in your church. The better news is that they can often share and exchange information. Here I will encourage you to better integrate your digital platforms to grow your church and reduce resources.
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Nearly all churches run or provide resources to missions. Yet how can your church's digital platforms best support them? You should already have procedures and tools in place to promote your basic ministries. This article tell you how to adapt them to give the recognition, support, and prominence they need.
I have wanted to write about missions for a while. They are a key part of many churches' outreach and inreach strategies. Some missions
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Email is still a viable technology today, and this article will help you make the most of it. Email was first used in 1971, yet it is still one of the most effective methods to communicate with your audience. Social media is quickly becoming a pay to play market. Relying on visitors to regularly check your website is a joke. In fact the only line of communication that gets a higher connection rate is SMS text messages. So let us dig into some ways to make your church email newsletter more effective.
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Your website and social media campaigns can learn from architects. Their craft is a mix of engineering and art that mirrors web professionals. There is a reason the most effective social media posts follow this principle; photos with overlayed text. You should see an example of this above this very post! Telling churches to just add text to a photo is easy advice. This article will explore the many combinations of these two art forms that can yield great results. Yet, I wanted to take the time to dive deeper into this tool and see where there is room to expand.
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Show empathy when publishing content to your digital platforms. Failing to do so can result in problems that range from humorous to downright offensive. It is easy to schedule posts for your website and social media channels. Yet I caution you to review your posts before they go live. Add a personal touch that will prevent mistakes and add authenticity.
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The latest buzzword in advertising is content marketing. Believe it or not, your church can benefit greatly from this new trend. At its core, content marketing is providing valuable content to your customers. Your church does this nearly every week with your pastor's sermon. Similar examples are most likely around your church. This article will help you identify them and turn them into a great content marketing campaign.
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The CIA's first post on Twitter got over hundred 75,000 favorites. The FBI's first use of Twitter got one favorite. One of these organizations used humor, and one did not. If a government agency charged with safeguarding the United States' secrets can be funny, so can your church. Your church personality and humor can live and breathe on your website and social media outlets. This article will show how and where you can use tasteful comedy to show your brand and culture.
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Your church website can serve many purposes, from recruiting new members to serving your local community. One purpose that is met with some apprehension is soliciting donations. In this episode I will discuss some approaches to creating compelling content that will alleviate concerns and encourage joyful giving.
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Giving thanks for our many blessings is a posture we can all stand to take. Use your website and social media to show your church's thankfulness. Are you looking for some inspiration? Consider members, staff, your congregation, and youth for inspiration. There are many groups that want to express their thanks to you, the church, and to God. Let their message shine on your website and on social media platforms.
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