Jumpstart your Social Media Presence

Many churches have a presence on social media. But how do you start something new? Or what is more common, how do you revive an old account? The feeling of hopelessness may be overwhelming. Here are some tips to combat that and jump start a new or old social media property.
Continue reading “Jumpstart your Social Media Presence”

Steps to Fix a Broken Website

This article has no tricks or shortcuts to fix a broken website. What it has is a method for fixing the most common problems over the coming months. You will still need to publish and update content. These steps make great side projects. So with regular effort, you will overcome your looming challenge and have a fantastic church website!
Continue reading “Steps to Fix a Broken Website”

Integrating Storytelling on your Website

Storytelling is the magic that turns facts into emotional connections. It is a powerful tool to convey messages on your digital properties. The church primarily thinks of testimonies when it comes to storytelling. Gathering stories is a great start. But how can you most effectively integrate them into an existing church website? What purpose do those stories have? And how can you get more?
Continue reading “Integrating Storytelling on your Website”

Breaking Down Silos: Digital Experiences

Visitors rarely visit just one of your digital platforms. They might start on social media, then move to your website. A member might get an email newsletter, and proceed to a landing page to sign up for an event. They should move between spaces with ease and without interruptions. Breaks in that process will confuse and possibly turn away potential members. Here are several ways to remove those silos for your church’s various digital experiences.
Continue reading “Breaking Down Silos: Digital Experiences”

Content Marketing for Your Church

The latest buzzword in advertising is content marketing. Believe it or not, your church can benefit greatly from this new trend. At its core, content marketing is providing valuable content to your customers. Your church does this nearly every week with your pastor’s sermon. Similar examples are most likely around your church. This article will help you identify them and turn them into a great content marketing campaign.
Continue reading “Content Marketing for Your Church”

Make a Mediocre Church Website

The world does not need the perfect church website. What it needs is your church’s website inviting people to experience the Gospel now. If it is not online, no message gets out. Every day you wait for perfection is another day your voice is not heard. Instead of creating the prefect website, publish your best draft. You will make some mistakes along the way, but those learning experiences will shape your future. This article will explore two scenarios your church may be in.
Continue reading “Make a Mediocre Church Website”

Creating Great Church Staff Listings on your Website

We often have deep connections to our churches and our faith. If you are changing either of them, comfort is key. When you show up at a church for the first time, you want to feel comfortable and welcome. The easiest way is to walk in already knowing a few people. Unless you have a church staff listing, this may prove to be nearly impossible. This article explores what to include and tips to make them more effective.
Continue reading “Creating Great Church Staff Listings on your Website”

CWS Podcast – Ep. 67: Do not Just Retain, Recruit

cws-podcast-logoAt the beginning of every worship service, the pastor of my church welcomes all of the new visitors; regardless if they know of any are present. Sometimes we even applaud for them. Many church podcasts that I listen to also make a point to welcome all of their listeners. This includes live recordings that acknowledge they have an online audience. What does your website do to welcome new visitors? Do you simply have a statement that says “Welcome to our church”, or do you structure your site so that their needs are immediately met with lots of information and content?
Continue reading “CWS Podcast – Ep. 67: Do not Just Retain, Recruit”

Removing Website Clutter

Designers see clutter as too many things in one space. They want the right balance of elements on a page so it is aesthetically pleasing. Website visitors use the word clutter differently. They use it to describe items that impede their task. Unfortunately we are reluctant to remove elements in a design. This is often due to politics, unclear strategy, and/or fear of leaving something out. This article shows how you can use analytics and UX tools to remove clutter without sacrificing functionality. Here are a few “simple” steps I suggest taking.
Continue reading “Removing Website Clutter”

CWS Podcast – Ep. 65: Redesign Content, Not Graphics

cws-podcast-logoYour congregation does not attend services because of your branding. An attractive and well thought out logo does not bring new members through the door. The teaching, culture, and community are far more important than the color of your building. Then why does improving a website tend to involve redesigning everything? Focus on regular content updates instead of aesthetic changes to create a better experience for your users.

Continue reading “CWS Podcast – Ep. 65: Redesign Content, Not Graphics”

Find Your Church Website Voice and Tone

The message your website gives has two components, the voice and the tone. The tone of your content will change depending on what is happening. However, the voice of your website is always the same. This singular direction guides all the text on your website. In contrast, different scenarios call for a unique tone. Your unified voice and empathetic tone reduces confusion and helps users feel at ease.
Continue reading “Find Your Church Website Voice and Tone”

Serving a Balanced Diet of Content

You would not serve your family the same meal week after week. Consequently, do not always serve the same content to your website and social media audiences. You need a mix of content, each with a different goal. You also serve different meals at certain times of the day. Be purposeful with the time of day you publish your content. By serving a balanced diet of content, you have better results and do not burn out your audience.
Continue reading “Serving a Balanced Diet of Content”