I will go ahead and say it. Homepage redesigns are the worst! They are the central focus point for any church. Everyone wants representation there. Every event demands attention. Each of your personas has the possibility of landing here. How do you do the impossible task of designing for everyone? My suggestion is to proceed with patience and planning. Here are my tips on the dreaded homepage update.Continue reading “My Formula for Homepage Redesigns”
The stories in comic books have evolved over the past few decades. They started as short books for young kids. Now they are the most popular movie franchises. This art form has grown and gained new levels of respect. See what helped it gain popularity and what makes it unique. Also, discover what church communications can learn from it.
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Imagine that your sound system did not work. Your pastor could deliver an amazing sermon. But few people would hear it. The same applies to printed words. Text is the primary method you convey information. Thus, it makes sense to use it in ways that are most effective. The concepts in this article will make your physical and digital text easier to read.
Continue reading “Making Readable Text for your Church”
Animations are often thought of as a trend of the early web. This is because many developers discovered animation techniques. But few bothered to learn when and why to use them. Yet in many situations, animation is still helpful. This is true in church websites, social media and mobile applications. Here are situations where you should consider using animations.
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We all should know about responsive design. Yet design techniques continued to evolve. Adaptive design is one of the latest buzzwords in the mobile web community. In this article I will describe the difference between responsive and adaptive design, and when each should be used.
Continue reading “Moving Beyond Responsive Design”
Creativity is at the core of digital ministry. We take the message of the Gospel and spread it using technology. That is not always an easy task. What can we do to produce creative solutions? Here are four ways to boost your creativity and help your church’s mission.
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This article has no tricks or shortcuts to fix a broken website. What it has is a method for fixing the most common problems over the coming months. You will still need to publish and update content. These steps make great side projects. So with regular effort, you will overcome your looming challenge and have a fantastic church website!
Continue reading “Steps to Fix a Broken Website”
Redesigning a website will not fix many aspects your digital ministries. Yet it is a go-to answer for many churches. We think that starting over from scratch will fix everything. A modern looking website is not always an effective one. Proper direction, effective processes, great writing, and regular updates are essential parts of a good website. This article digs into each of these areas and encourages you to fix them before overhauling your entire site.
Continue reading “Why Website Redesigns Fail”
Just because something must be functional does not mean it cannot be well designed. Design comes in many forms, and can be applied where and when you least expect it. Often it is just a small tweak to an existing design that can improve the ease of use. Seek out opportunities to better design an experience for your congregation and visitors. Here is an observation of two trash bins at fast food restaurants and how we can apply those lessons to a church website.
Continue reading “Designing Experiences With Fewer Obstacles”
A style guide is an essential tool for unifying your church’s website, social media presence, and email campaigns. It establishes all the small pieces of your church brand. It not only helps you understand everything your have, it informs all future web projects. You can even use it for design elements in your physical spaces!
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Your website and social media campaigns can learn from architects. Their craft is a mix of engineering and art that mirrors web professionals. There is a reason the most effective social media posts follow this principle; photos with overlayed text. You should see an example of this above this very post! Telling churches to just add text to a photo is easy advice. This article will explore the many combinations of these two art forms that can yield great results. Yet, I wanted to take the time to dive deeper into this tool and see where there is room to expand.
Continue reading “Text and Images: Combining Artforms”
We all use buttons in our digital assets. They are our most critical element in creating a call to action. We want people to subscribe, join, download, and give. We are even so demanding to put “now!” with those requests. Yet we often miss the mark. We design and place buttons in ways that make them difficult to understand. Use these four tips to create the best buttons for your website and social media platforms.
Continue reading “Optimizing Buttons”