Avoid the Summer Slump with Digital

Summers are typically seasons where ministries languish. A steady stream of distractions keep congregations away from regular church services. Vacations keep members occupied on weekends. Children are home from school make weekdays hectic. Here are a few things you do to prepare for the summer slump.
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Your Church and Giving Tuesday

Many Christians are dismayed with the marketing onslaught of Black Friday and Cyber Monday. The commercialism of the Christmas season weighs heavily on many. Yet Giving Tuesday is a breath of fresh air. This idea is simple. In place of giving someone a gift, make a donation in their name. This article talks about how your church can participate in this new shopping day.
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Taking Marketing Too Far At Your Church

In many articles I liken your church’s digital strategy to that of an advertising firm. You are indeed showing the world why a relationship with God in Christ is great. Next you show them why your church may be a good fit for helping. But using trickery or marketing gimmicks to get people onto your website is just wrong. You want social media engagement, not just more clicks. Here are four things your teams should avoid using.
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CWS Podcast – Ep 76: Donations on your Church Website: Tools and Services

cws-podcast-logoReady to add online donations to your website and social media campaigns? You may have wanted to start on this step of picking a credit card processor. Yet this article is to be more of a reminder that you need to do some work in parallel. While your technical and financial teams sort out what makes sense, your writers and communications team has some work. Dig into the first three episodes of the series. If you are a one person team? Well I have no consolation prize or special advice. Get listening and get to work!
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CWS Podcast – Ep. 73: Church Website Donations: Influencing the Outcome

cws-podcast-logoWhen you ask for donations on your church website, it matters as to how much you ask for. By pairing a suggested donation amount with a type of donation, you not only influence how many people give, but how much they finally give. I will explore methods and explain how they can be best utilized.
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CWS Podcast – Ep. 72: Donations on your Church Website: Types of Donations

cws-podcast-logoChurches need financial resources to operate. One way to solicit those resources is via your church website. To craft an enjoyable giving experience, you need to account for all of the types of giving, as well as what motivated people to give. In this episode I will delve into what kind of donations you need to consider. Each has unique aspects; including motivation and expected outcomes.
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CWS Podcast – Ep 71: Donations on your Church Website: Approach and Content

cws-podcast-logoYour church website can serve many purposes, from recruiting new members to serving your local community. One purpose that is met with some apprehension is soliciting donations. In this episode I will discuss some approaches to creating compelling content that will alleviate concerns and encourage joyful giving.
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Donations on your Church Website (Part 4): Tools and Services

This article finishes up a four part series about online donations. I hope that after reading parts one, two, and three you realize that it is not acceptable to just put a donate button and call it quits. There are many factors you need to consider, and here I will tie it all together along with some services that were mentioned by peers in a LinkedIn group.

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Donations on your Church Website (Part 3): Influencing The Outcome

When you ask for donations on your church website, it matters as to how much you ask for. By pairing a suggested donation amount with a type of donation, you not only influence how many people give, but how much they finally give. I will explore methods and explain how they can be best utilized.

Continue reading “Donations on your Church Website (Part 3): Influencing The Outcome”

Donations on your Church Website (Part 2): Types of Donations

Churches need financial resources to operate. One way to solicit those resources is via your church website. To craft an enjoyable giving experience, you need to account for all of the types of giving, as well as what motivated people to give.

Continue reading “Donations on your Church Website (Part 2): Types of Donations”

Donations on your Church Website (Part 1): Approach and Content

Your church website can serve many purposes, from recruiting new members to serving your local community. One purpose that is met with some apprehension is soliciting donations. In this article I will discuss some approaches to creating compelling content that will alleviate concerns and encourage joyful giving.
Continue reading “Donations on your Church Website (Part 1): Approach and Content”