Very few children in the United States grew up without seeing at least one of the 912 episodes of Mister Rogers’ Neighborhood. Few people in the entertainment industry lived such a righteous yet humble life as Fred Rogers. His show taught us many things and reassured us through tough times. But what can your digital ministry learn from a neighbor like this man? Here are four ideas to take from the Neighborhood of Make-Believe to our own church communications team.Continue reading “What we can Learn from Mister Rogers”
The internet is a dangerous place for churches. Scandals often start and end online. This article is to not encouragement for you to follow these types of stories. Nor is it meant to fan their flames. Be cautious with how you conduct your church business online and how you respond to scandals. Religion is often a scapegoat for inflammatory situations. Keep your cool, follow these steps, and rely on scripture for your inspiration.Continue reading “Scandals, Fake News, and Other Dangers Your Church Should Avoid”
Forgiveness of sin by faith in Jesus is an essential foundation of Christianity. Some non-believers think they have sinned too much to be a Christian. Yet this is not the only obstacle they face. A staggering number of men and women feel they cannot have a relationship with God because of sins committed against them. Websites need to not only address how we can be cleansed of the sins we commit, but also the heavy baggage of shame for those committed against us.
Continue reading “CWS Podcast – Ep. 53: A Website that Deals with Sin and Shame”
In case you didn’t figure it out the past two weeks, I’m doing a few episodes focused around ideas for church websites that came from church sermons. If you were hoping to get the latest insights into Google’s search algorithms, you’ll have to look elsewhere. But this week I wrap up this Gospel-inspired streak with the subject of how to let love shine on your church website. Although the drivers for my ideas and topics for this blog come from secular sources; you must not forget that your church’s website is a marketing tool that is selling something. Just like every eCommerce site, highlight the key features of your product. One key feature of Christianity is Christ’s love, so show it on your website in as many ways as possible.
Continue reading “CWS Podcast – Ep. 37: Let Love Shine On Your Website”
God does not let people suffer right? Consider the life of Job, the persecution of Paul, and the betrayal and murder of Jesus. Honestly, it is a difficult sales pitch to convince someone to convert to Christianity. Enjoy an eternal life in heaven, at the expense of the distinct possibility of more suffering in this life on earth. This episode explains how can we show our support on our websites for those considering the jump into a new faith.
Continue reading “CWS Podcast – Ep. 36: A Safety Net for Suffering”
We know that fasting and prayer is the discipline of doing without earthly sustenance and replacing it with God’s. How can this apply to your website? Try replacing something man-made with something that is from God. It is often hard to let go, get out of the way, and let the Lord work. So I challenge you to take a stance with a bold statement. Remove things from your site, or simply your homepage that are “of the world”. Allow people to set their eyes on the person who will ultimately change their life, Jesus.
Continue reading “CWS Podcast – Ep. 35: Fasting and Your Church Website”
How does the church respond when calamity strikes, be it in their neighborhood, or around the world? When people are grieving, they often turn to the church for support; seeking refuge in God’s love. Is your website readily equipped to offer this comfort and do you have a social media policies to help govern your responses in that space? If there is any doubt, read on.
Continue reading “Helping Others Deal With Tragedy”
The goal of brand loyalty is not to create someone who likes a product, but someone who will also tell others about it. Social media marketers hope that consumers will move to become advocates; not only liking posts on Facebook, but also sharing them with their friends. The same applies for the church as we hope to not just create disciples, but make advocates who share their faith and demonstrate Christ’s love.
Continue reading “Websites that Make Disciple Makers”
The forgiveness of sin by faith in Jesus is an essential foundation of Christianity. Some non-believers think they have sinned too much to be a Christian. Yet this is not the only obstacle they face. A staggering number of men and women feel they cannot have a relationship with God because of sins committed against them. Websites need to not only address how we can be cleansed of the sins we commit, but also the heavy baggage of shame for those committed against us.
Continue reading “A Website that Deals with Sin and Shame”