Cultivating your Web Team’s Culture

What culture does your web team have? If you are a team of one, that is an easy question. But it is more difficult if an entire communications team supports your church. If you are the leader, you have a heavy burden on your shoulders. You dictate what the culture is for your team. Here are a few insights on how you can positively impact your mission.
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Getting Maximum ROI on Interns

The summer is winding down and college students are getting ready to head back to school. Some lucky ones had an opportunity to work as interns during their break from classes. If you have an internship program, I have some ideas how to get the most from it. If you do not, I will give you encouragement to start one.
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How to Retain Volunteers

Growing your church’s volunteer force is important. You need them for many reasons. Your ministries can often do more with more people. Plus, serving on a team is the easiest way to feel like part of the church community. This article will examine several ways to recruit and grow volunteers over time.
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Cautiously Cultivating a Personal Brand

Have you ever heard of Billy Graham? Does the name Rick Warren ring any bells? These men and many others have contributed greatly to the kingdom. They also invested in creating a personal brand as well. If done properly, it is not a narcissistic or prideful thing to do. It gives you focus as well as a bit of fame. That fame, when stewarded well, can be a powerful force for change. This is a quick guide to creating an online personal brand while remembering that it is not all about us.
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The Dangers of Scope Change

Often the only constant on your web team is change. Unfortunately those changes have the possibility of completely derailing a project. Changes to a website project’s scope cause adjustments in timeframes, effort, cost, and research. Most companies utilize project managers to mitigate these risks. However, small church web teams often do not have this luxury. This article will explore what scope changes are, how they occur, and how you can mitigate the impacts to your timelines and quality.
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Web Teams: Starting An In-House Team

How do you go about creating an in-house web team for your church? What skill sets do you hire, and in what order do you bring them on board? Whether you are starting a website from scratch, or are taking it over after an external company developed it, there are several key roles you must fill on your new team. These roles are in a purposeful order, which is not to say that one is more important than the other. It is just a logical progression of needs and skills that will get your website running quickly and in the right direction.
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CWS Podcast – Ep. 40: Defining Webiste Victory

cws-podcast-logoThis is a shorter but still very important podcast episode that talks about success and failure. Basically, if you are not defining webiste victory, you will never know if you achieved it. As I mentioned in last week’s episode, your church website should evolve via small projects. Each project is part of a strategic roadmap to get you to a new level of success. But each project needs clear goals and definition of what is considered a “win”. If not, you will not know if you succeeded, and more importantly, when you failed.
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Website Failure: Building Hope

Launching a new website can be fun and exciting, filled with wild expectations of a flourishing church ministry. Then reality hits you when church attendance remains the same, and website traffic numbers are floundering. Here I will offer suggestions on how to maintain hope and deal with the obstacles of growing your church’s Internet presence.

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When Your Pastor Does Not Care

If you are reading any of my articles, you probably feel that your website could use some help. One of the driving factors behind a good church website is the pastor. They are considered the leaders of the church, and have a profound impact on how regularly your church’s website is updated. However, when your pastor is not participating or even against your website strategy, there is still hope.
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Closing the Loop With Youth Ministry

For a church to continue growing, it needs a strong youth program. A major obstacle in that program is finding new and innovative ways to connect children & young adults to each other and the Bible’s teachings. To do that, you will need regular and honest feedback; and your church web strategy can be a mechanism to solicit it.
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Your Opinion Really Does Not Matter

I hate to be the bearer of bad news, but if you are a pastor in your late 40’s, your opinion of a website aimed at an early 20’s audience really does not matter. Well now that the awkward part of this article is over, I will move on to what really counts; and that is if your church website is meeting the established business goals. In this article I will explore different ways the decision makers can provide good feedback and shape a great experience for your target audience.

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It is Never Too Late to Start

Newsflash: you do not need to be young to work with technology. Basic computer skills and a can-do attitude can put nearly anyone in charge of the daily maintenance of your church’s website. Here are some tips and encouragement to get volunteers of any age involved and engaged.
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