How to Quickly Create Personas for your Church

Personas are a tool to help focus discussions on users rather than yourself. Ideally, you do a lot of research first. Yet that is not always possible. How can you create something meaningful, but in a short period of time. Start with good guesses and help from church leadership. Present your findings to your larger team for minor edits. Then start moving forward on your projects!
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Finding the Tipping Point for Digital Ministries

The concept of “going viral” is not new to the Internet. Many news stories, videos, and images have all enjoyed their few moments of online fame. Yet how do you do the same for your digital ministries? In this article I will summarize one aspect of how things become popular; the people involved.
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What can Star Wars Still Teach Us

Yet again I am finding inspiration from Star Wars. I noted quite a few things with the release of Episode VII. The trailers, the merchandise, and the movie were all very interesting. So what can digital ministry teams learn from this movie franchise re-launch? Here is a spoiler-free take on what you can learn from the various entities in charge of the Star Wars universe.
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Taking Marketing Too Far At Your Church

In many articles I liken your church’s digital strategy to that of an advertising firm. You are indeed showing the world why a relationship with God in Christ is great. Next you show them why your church may be a good fit for helping. But using trickery or marketing gimmicks to get people onto your website is just wrong. You want social media engagement, not just more clicks. Here are four things your teams should avoid using.
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Church Social Media like a Cyborg

Cyborgs are science fiction characters that are primarily human, but have robot parts. They usually have the emotions of a human, but the physical strength and speed of a machine. This is how you need to run your church’s social media campaigns. Some aspects need to show the human emotions of the people in your church. Other aspects are automated by a computer to allow for better productivity. This balance is what your church should strive to achieve.
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3 Rules for Church Email Newsletters

Email is still a viable technology today, and this article will help you make the most of it. Email was first used in 1971, yet it is still one of the most effective methods to communicate with your audience. Social media is quickly becoming a pay to play market. Relying on visitors to regularly check your website is a joke. In fact the only line of communication that gets a higher connection rate is SMS text messages. So let us dig into some ways to make your church email newsletter more effective.
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How Your Church Can Use Social Media Marketing

Many social media platforms such as Facebook and Twitter started out with no solid business model. They were homegrown startups dreamed up by people who wanted to enable something amazing. Soon millions of people engaged with each other via these outlets. To create a sustainable business model, it became a “pay to play” world for businesses. In this article I will discuss what this new realm of social media marketing is. I will explore what types exists, and what your church can do to get the most out of them.
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Content Marketing for Your Church

The latest buzzword in advertising is content marketing. Believe it or not, your church can benefit greatly from this new trend. At its core, content marketing is providing valuable content to your customers. Your church does this nearly every week with your pastor’s sermon. Similar examples are most likely around your church. This article will help you identify them and turn them into a great content marketing campaign.
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CWS Podcast – Ep. 67: Do not Just Retain, Recruit

cws-podcast-logoAt the beginning of every worship service, the pastor of my church welcomes all of the new visitors; regardless if they know of any are present. Sometimes we even applaud for them. Many church podcasts that I listen to also make a point to welcome all of their listeners. This includes live recordings that acknowledge they have an online audience. What does your website do to welcome new visitors? Do you simply have a statement that says “Welcome to our church”, or do you structure your site so that their needs are immediately met with lots of information and content?
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CWS Podcast – Ep. 66: You Are Unique, Just Like Everyone Else

cws-podcast-logoJust posting a list of your beliefs and a few pictures of volunteering at a soup kitchen on your website is not enough to get new members into your church. Just like an eCommerce site, you need to establish yourself as a leader in a particular area. What makes you special? If you give your visitors an honest reason why they need to try your church out, you will distinguish yourself online and attract new members.
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CWS Podcast – Ep. 63: Effectively Using Church Microsites

cws-podcast-logoIn a previous article I talked about landing pages and how your church can use them. Some projects and campaigns require more breathing room, so perhaps a microsite is the solution. Here you can create a unique user experience, strengthen your church’s branding, and even drive traffic to your primary website… and of course fill seats in your church.
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CWS Podcast – Ep. 62: Pause for a Cause

cws-podcast-logoTwo years ago when my family visited Disney World I noted a few things that translated to an article, and podcast, for church websites. This episode is about how to help your audience pause at the right spot to notice something on your website. This pause will help them focus on something important, and hopefully cause them to take action.
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