Digital signage is the use of screens instead of traditional signs. If you visited a fast food restaurant recently, you likely saw this in action. Yet this advancement in technology is not out of your reach. Large-screen television prices are falling every year. Plus content delivery tools make managing several screens fast and easy. In this article, I will explain several advantages of digital signs and how your church can use them.
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The benefit of digital ministry is that you can track every click. Remember that those numbers are people. This article explores practices you need to avoid. Shaming and bullying should not be in your digital toolbox. Pushing up numbers can be at the expense of a good experience. The easiest way to see them are real-world examples.
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Net Promoter Score (NPS) is a popular method of gauging success. Many companies use it to determine how good their company and products are. It is based on one very important question we need to answer. Would you recommend this to a friend or colleague? In this article, I delve into this statistic, as well as why it may or may not be right for your church.
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Like a good sermon, the message of your website must relate to your audience. They need to know why your church is right for them. Do this with a mix of benefits and features. Unfortunately we often confuse them and use them in the wrong context. In this article I review what benefits and features are. Then I give an example of how to use them on your church’s website.
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A key advantage websites have over traditional media is the ability to track every click. Servers log every action to be later scrutinized. Yet how we interpret that data is important. It is very easy to assume we know what our users were doing. In this article I show why it is important to find out why visitors are making these decisions.
Continue reading “Why Website Analytics Tell Half the Story”
Gated content is premium website content that sits behind some type of barrier. This seems counterintuitive to the Gospel message. We are to share the Good News with the world. Yet in some cases gated content can help your church grow. The key is knowing when to use this practice. In this article I will dig into this technique in greater detail.
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As with previous Star Wars movies, I found digital ministry lessons in The Last Jedi. Please know that this is a spoiler-free analysis of the movie. I reveal nothing about the Last Jedi’s plot. I want to relate a secular movie to your church communications. So enjoy the parallels and get ready to be inspired.
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Personas are a tool to help focus discussions on users rather than yourself. Ideally, you do a lot of research first. Yet that is not always possible. How can you create something meaningful, but in a short period of time. Start with good guesses and help from church leadership. Present your findings to your larger team for minor edits. Then start moving forward on your projects!
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The concept of “going viral” is not new to the Internet. Many news stories, videos, and images have all enjoyed their few moments of online fame. Yet how do you do the same for your digital ministries? In this article I will summarize one aspect of how things become popular; the people involved.
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Yet again I am finding inspiration from Star Wars. I noted quite a few things with the release of Episode VII. The trailers, the merchandise, and the movie were all very interesting. So what can digital ministry teams learn from this movie franchise re-launch? Here is a spoiler-free take on what you can learn from the various entities in charge of the Star Wars universe.
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In many articles I liken your church’s digital strategy to that of an advertising firm. You are indeed showing the world why a relationship with God in Christ is great. Next you show them why your church may be a good fit for helping. But using trickery or marketing gimmicks to get people onto your website is just wrong. You want social media engagement, not just more clicks. Here are four things your teams should avoid using.
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Cyborgs are science fiction characters that are primarily human, but have robot parts. They usually have the emotions of a human, but the physical strength and speed of a machine. This is how you need to run your church’s social media campaigns. Some aspects need to show the human emotions of the people in your church. Other aspects are automated by a computer to allow for better productivity. This balance is what your church should strive to achieve.
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