We all want to succeed. Charge ahead, break new ground, and take the world of digital ministry by storm. But saying four words more often will help us do that better and faster. They are not rules, but guidelines to approaching work in digital ministry.
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What culture does your web team have? If you are a team of one, that is an easy question. But it is more difficult if an entire communications team supports your church. If you are the leader, you have a heavy burden on your shoulders. You dictate what the culture is for your team. Here are a few insights on how you can positively impact your mission.
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Have your digital ministries stalled? Did you not even start an online ministry? A breakthrough may come after God allows something to break in your life or ministry. This may not sound like fun. Yet when problems arise, we learn to more fully depend on God. In this article I examine what you can expect, and how to react.
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Starting social media for your entire church may feel daunting. Making even a small change to a current social media strategy feels overwhelming. Use the concept of a lighthouse to ease those fears. A lighthouse is a partner for developing or enhancing your digital ministries. This article will further define lighthouses, as well as how to prepare for one.
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Redesigning a website will not fix many aspects your digital ministries. Yet it is a go-to answer for many churches. We think that starting over from scratch will fix everything. A modern looking website is not always an effective one. Proper direction, effective processes, great writing, and regular updates are essential parts of a good website. This article digs into each of these areas and encourages you to fix them before overhauling your entire site.
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A post-mortem is a special meeting to help analyze the successes and failures of a project. No, you do not need a medical background. You just need the skills to run a meeting well. In this article I will discuss church web projects in particular. I will start off with the benefits of a post-mortem, as well as how to prepare. Then move into how to conduct them. I will wrap up with the deliverables and how to use them for future success.
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Do not create church digital experiences without consulting others in your church. This sounds simple enough, but it happens all too often. The web team changes the website and the address on printed material is no longer valid. You also need to ensure the opposite does not happen. Your youth ministry leader may start a social media account without anyone else knowing. Here are a few tools for keeping lines of communication open and flowing.
Continue reading “Breaking Down Silos: Church Teams”
Often a web team gets into a difficult conversation about their website. These stem from common website misconceptions. Some decisions have several solutions that depend on many circumstances. To make matters worse, personal opinions often interfere. Here are a few difficult arguments I have encountered over the years. I also included the considerations you need to solve them. Continue reading “Handling Common Website Misconceptions”
A web team is not a secluded bunch of techno-geeks that should not communicate with the rest of your church. Digital communications are becoming one of the most essential functions of the modern church. Your leadership needs to realize that their inclusion in many facets of the church is what will help you flourish. Meetings and discussions should rarely occur without their knowledge or input.
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Many of you remember the days when one person ran an entire corporate website. Granted that may be true at your church right now. But most large companies now have many departments to govern their sites. How did this change happen? What can your church’s web team do to keep up? This article will explore those questions and provide insight into how you can continue to thrive with a small team.
Continue reading “Why Good Websites are Difficult”
How do you eat something the size of an elephant? One bite at a time. This is simple but powerful advice for a church web team facing large projects. So many tools and activities I mention on this blog need a lot of time to put in place. One thing I am sure you do not have is the time to work on them. Yet if done in smaller chunks, these larger problems become easier to swallow.
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Many of my readers are tech enthusiasts. You see new technologies emerge and immediately see the benefits. Your brain is spinning with ideas that will benefit the church. In a flurry of excitement, you present your ideas to your church leadership. Then you are hit with excuses of time, budget, and lack of perceived value. I imagine many of us have thrown up our hands in frustration. Why do our pastors and leaders not see the potential? It is not their fault. We as tech enthusiasts must present simple solutions with clear value to the church’s ministries.
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