Finding the Tipping Point for Digital Ministries

tipping-pointThe concept of “going viral” is not new to the Internet. Many news stories, videos, and images have all enjoyed their few moments of online fame. Yet how do you do the same for your digital ministries? If you think about it, Christianity itself is a great example of something going viral. What started with about 120 people on the day of Pentecost, has turned into billions. In this article I will summarize one aspect of how things become popular; the people involved.
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Integrating Storytelling on your Website

story-tellingStorytelling is the magic that turns facts into emotional connections. It is a powerful tool to convey messages on your digital properties. The church primarily thinks of testimonies when it comes to storytelling. Yet some churches are able to use this method in many ways. Hearing how Kelvin Co used storytelling at The Oaks Fellowship church inspired me to dig deeper. Gathering stories is a great start. But how can you most effectively integrate them into an existing church website? What purpose do those stories have? And how can you get more?
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Make Technology Personal in your Church

personal-touchMany people dislike the introduction of technology into their church. They may feel that it removes that comfortable, personal touch. Yet I contest there are ways to make a process digital, but still personable. Show how using technology does not mean only working with a machine. By using trained church members, you can help digital interactions. Show how to extend the church experience throughout the week with social media.
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CWS Podcast – Ep. 73: Church Website Donations: Influencing the Outcome

cws-podcast-logoWhen you ask for donations on your church website, it matters as to how much you ask for. By pairing a suggested donation amount with a type of donation, you not only influence how many people give, but how much they finally give. I will explore methods and explain how they can be best utilized.
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CWS Podcast – Ep. 62: Pause for a Cause

cws-podcast-logoTwo years ago when my family visited Disney World I noted a few things that translated to an article, and podcast, for church websites. This episode is about how to help your audience pause at the right spot to notice something on your website. This pause will help them focus on something important, and hopefully cause them to take action.
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CWS Podcast – Ep. 60: Structuring Your Call to Action

cws-podcast-logoWhen creating a call to action such as a form, the order you present your content matters a great deal. If you get your customer emotionally invested with the task they are completing, they are far more likely to complete it. By saving mundane tasks to the end of the process you greatly increase the chance clicks your submit button gets.
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Preventing Burnouts

preventing-burnoutIf you are reading this article, I imagine you diligently work to make the best church website possible. You know the site will only be as good as you (and your team) make it. Yet if you are tired or frustrated, you will not perform well. I will admit that some of these tips do not seem like fun at first glance. I purposely avoided the obvious ideas of spending time with friends and/or family. This list is to re-energize your enthusiasm for promoting your church’s digital mission.
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CWS Podcast – Ep. 26: Always ask WIFM?

cws_podcastWhen discerning the future of your church, many people would suggest asking yourself “What Would Jesus Do?” When designing your webs site, you need to consider it from your user’s perspective. One question they are undoubtedly asking is not WWJD, but WIFM?, or “What’s In It For Me?” Constantly asking this question when reviewing new features of your website ads you in communicating the real value that your church and a Christ-centered life can provide them.
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Harness Natural Instincts for Better Online Reactions

People gravitate toward other people, it is just how we are wired. In a podcast I recently listened to, Susan Weinchenk talked about how to use natural physiological and psychological mechanisms to drive clicks and conversions on your website. I want to reiterate that these are not intended to trick people. We are merely using what we know about our brains to more easily engage with our website visitors. This article will cover three content types, and how you can make them more engaging by harnessing our natural instincts as humans.
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Focus on the Negative: Working Backward to Determine Brand

Although we all find our identity in Christ, your church needs its own unique identity and brand. Granted if you are a denominational church, your brand limits are a bit more defined, but still you should determine how your church stands out from the one just down the street. This is more difficult than it seems, as the same words are used over and over to describe churches. This article asks you to work backward from what you are not and let the audience see what you are.
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Before Going International

The Gospel was given to be spread to all nations; so why not promote your church website internationally. Many churches are growing in popularity because they are sending out their sermons via podcasts, and people all over the globe are listening. However, there are several considerations you need to take into account before you start to expand your horizons.

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Donations on your Church Website (Part 3): Influencing The Outcome

When you ask for donations on your church website, it matters as to how much you ask for. By pairing a suggested donation amount with a type of donation, you not only influence how many people give, but how much they finally give. I will explore methods and explain how they can be best utilized.

Continue reading “Donations on your Church Website (Part 3): Influencing The Outcome”