Net Promoter Score (NPS) is a popular method of gauging success. Many companies use it to determine how good their company and products are. It is based on one very important question we need to answer. Would you recommend this to a friend or colleague? In this article, I delve into this statistic, as well as why it may or may not be right for your church.Continue reading “What Net Promoter Score Means to Church Communications”
New customer insights do not help your digital ministries unless you do something. Your church staff gave up valuable time to make these interviews a success. They will want to see the results. Explore how to apply customer interview results and help your church communications.
Continue reading “Applying Customer Interview Results”
What digital security lessons can we learn from the book of Nehemiah? Many think that the Old Testament cannot be applied to today’s problems. They consider its lessons old and dated. This article walks through the first few parts of the story. Drawing out security lessons for your web team.
Continue reading “Security Lessons from Nehemiah (Part 1)”
Numbers and statistics matter for your digital ministries. Numbers can mean dollars spent, people reached, conversions made, and attendance increased. Yet some numbers matter more than others. Some numbers tie directly to the goals of your church while others just make us feel good. This article will help you make sense of the many statistics your digital spaces provide.
Continue reading “What Numbers Matter”
How do you eat something the size of an elephant? One bite at a time. This is simple but powerful advice for a church web team facing large projects. So many tools and activities I mention on this blog need a lot of time to put in place. One thing I am sure you do not have is the time to work on them. Yet if done in smaller chunks, these larger problems become easier to swallow.
Continue reading “Tackling Web Projects One Bite at a Time”
I did not want to give the impression in my previous episodes on the subject of return on investment (ROI) were always about dollars and cents. Ultimately the return you will most thoroughly enjoy from your church’s website is emotion. This emotion hopefully will be positive and result in someone becoming interested in attending and even joining your church. Read on for examples of how to integrate emotion and your website in order to influence your ministries.
Continue reading “CWS Podcast – Ep. 56: Emotion, your True Return on Investment”
If you already have a church website, I hope you do not hear my podcasts and decide to completely re-make your site. There are actually very few good reasons to create a completely new website. Instead, try making incremental changes that will add value as you go along. Regardless of your stance on the subject of human evolution, you definitely should believe in website evolution!
Continue reading “CWS Podcast – Ep. 39: Website Evolution, not Revolution”
This week’s episode will finalize our journey into analytics as I settle on one method to turn analytics data into an actionable projects. It should be a relief that you can finally do something other than collect data and then make a few educated guesses. It is time for some deeper analysis and the creation of test projects. The end result is hopefully a successful project that was initiated because of solid data rather than shaky conjecture.
Continue reading “CWS Podcast – Ep. 13: Determining ROI (Part 4): From Analytics to Project”
This week’s episode will explore how you can use an analytics package to measure the success of your web properties. I hope to brush away some of the mystery and provide some ideas on how to interpret various statistics, and eventually use them to fuel and prioritize future web projects. After last week’s episode I feel safer delving into measuring returns on your website. This is mostly because we should now be on the same page in terms of vocabulary, which is often a huge barrier when it comes to discussing technical topics.
Continue reading “CWS Podcast – Ep. 12: Determining ROI (Part 3): Measuring Returns”
I this episode I originally wanted to delve into how you can more easily measure returns. The primary means of website tracking and measuring is an analytics package installed on your website. However I realized that I first needed to step back and give a short analytics vocabulary lesson to provide an overview of terms, jargon, and lingo. I apologize if you already know these terms, but I bear with me as not everyone is at the same level of familiarity with the web and its many technologies and niches.
Continue reading “CWS Podcast – Ep. 11: Determining ROI (Part 2): An Unexpected Analytics Vocabulary Lesson”
This episode deals with an important factor when considering what to spend on your church website; return on investment. I wrote about this in a previous article about this subject, but I want to incorporate some ideas and techniques more recently covered; most noteworthy, the use of personas. This is hopefully a way to not only determine what your ROI is for your investment, but how you can target specific groups to help your church grow more easily.
Continue reading “CWS Podcast – Ep. 10: Determining ROI (Part 1): Comparing Cost”
I did not want to give the impression in my first two articles, that return on investment (ROI) is always about dollars and cents. Ultimately the return you will most thoroughly enjoy from your church’s website is emotion. This emotion hopefully will be positive and result in someone becoming interested in attending and even joining your church. Read on for examples of how to integrate emotion and your website in order to influence your ministries.