Net Promoter Score (NPS) is a popular method of gauging success. Many companies use it to determine how good their company and products are. It is based on one very important question we need to answer. Would you recommend this to a friend or colleague? In this article, I delve into this statistic, as well as why it may or may not be right for your church.
Continue reading "What Net Promoter Score Means to Church Communications"
Decisions based on personal opinions, speculation, or hearsay can often lead to disaster. An objective test can help when you need the best solution. One easy and effective test used in the digital world is the AB test. It is literally a test where a participant selects one of two options. This article will help you formulate a solid plan for your test. There are plenty of fancy tools you can use. Yet without a solid plan, your test will only set you up for failure. Given the cost of some tests, that is a loss you want to avoid.
Continue reading "The ABC's of AB Testing"
In today’s hectic schedules and busy lives, it is often hard to take a step back and examine things from a distance. However, I bet you can find a few people that can spare one minute to review a page on your church website. One minute of questions can provide some low hanging fruit; which offer huge returns for minor fixes and edits.
Continue reading "CWS Podcast – Ep. 54: Can I Have a Minute of your Time?"
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Sandboxes are an amazing place for children to play. They can dig, build, explore, and imagine so many things. Castles, fortresses, caves, battlefields, and racetracks were some of my favorite creations. Yet I never recall being upset that those creations would eventually crumble in a few days.. It was the journey, not the destination that was the fun part. Websites are all too often the exact opposite. It is a rush to build the site, exploring ideas is often viewed as wasted effort, and the finished product is expected to stand on its own for years to come. This article advocates the use of a website sandbox; a space to let imagination run wild and God's creative spirit to flourish.
Continue reading "The Benefits of a Website Sandbox"
When you talk to someone who has questions about Christianity; you do not spout off the entire Gospel, hoping to convert them right there on the spot. Unfortunately many websites do just this. They do not understand that just like an eCommerce site, you need to build interest, trust, and value before you can ask for any level of commitment from a website user.
Continue reading "Re-Think Content: Conversion Paths"
In today's hectic schedules and busy lives, it is often hard to take a step back and examine things from a distance. However, I bet you can find a few people that can spare one minute to review a page on your church website. One minute of questions can provide low hanging fruit; which offer huge returns for minor fixes and edits.
Continue reading "Can I have a minute of your time?"