Working on a church communications team can be both exciting and intimidating. You cannot wait to have an impact. You are now the digital voice of your church. Getting off to a good start is important. But where does that journey begin? Where will that path take you? Start with understanding your website. This article is based on recent success in my professional career.
Continue reading “The 90-Day Church Website Plan”
Internal interviews help whether you are starting out, or are a seasoned professional. They help you better understand the corporate knowledge that exists in your church. Plus it further cements you as a digital advocate that cares about your church’s problems. Your church’s staff has plenty of information to share. Rediscover your audience by following the steps below.
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Understanding your users’ needs is the biggest part of creating a good experience. But what happens when you cannot understand their perspective? You lose sight of the real goal. Even worse, you insert your own desires into the process. Solve this by recharging your empathy.
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We do not want to think about members leaving the church. But we must admit that it happens. Sometimes they just want to switch churches. Other times they are leaving their faith behind. Regardless of the situation, we should provide an easy way for them to exit. This article explores how to create an easy and accurate method for members to leave your church.
Continue reading “Make Exits Helpful and Not Awkward”
After creating your initial draft of personas, you need to confirm your guesses. I know you already did this with internal ministry leaders. But this is with actual users. Validating personas against users should uncover interesting details your ministry leaders missed. Or you may uncover larger problems. Regardless, you will better understand how people use your digital ministries.
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Personas are a tool to help focus discussions on users rather than yourself. Ideally, you do a lot of research first. Yet that is not always possible. How can you create something meaningful, but in a short period of time. Start with good guesses and help from church leadership. Present your findings to your larger team for minor edits. Then start moving forward on your projects!
Continue reading “How to Quickly Create Personas for your Church”
It has been 10 years since the mobile revolution truly hit the web. Granted many platforms had been able to view websites before the iPhone. But usability and widespread use brought the mobile web to the forefront. Let us examine the biggest changes the iPhone brought to your digital ministries.
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Wearable technology, namely watches, are the latest craze. They have become popular for a good reason. They can perform many simple tasks and have a wide range of functions. Essentially, smartwatches have become an extension of your smartphone. Many churches have, or are thinking of creating a mobile application. In this article I will discuss four critical points on how church apps should interact with wearable technology.
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Decisions based on personal opinions, speculation, or hearsay can often lead to disaster. An objective test can help when you need the best solution. One easy and effective test used in the digital world is the AB test. It is literally a test where a participant selects one of two options. This article will help you formulate a solid plan for your test. There are plenty of fancy tools you can use. Yet without a solid plan, your test will only set you up for failure. Given the cost of some tests, that is a loss you want to avoid.
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Visitors rarely visit just one of your digital platforms. They might start on social media, then move to your website. A member might get an email newsletter, and proceed to a landing page to sign up for an event. They should move between spaces with ease and without interruptions. Breaks in that process will confuse and possibly turn away potential members. Here are several ways to remove those silos for your church’s various digital experiences.
Continue reading “Breaking Down Silos: Digital Experiences”
When you break down silos, information and ideas flow from one thing to the next. Experiences do not always start or end with your church website. Many of you have called for a product or service, only to get transferred from one person to another. Every time you needed to re-explain your situation. It is obvious that the company you are dealing with thought about seamless experiences. This article will provide tools and advice on how to avoid these situations at your church.
Continue reading “Breaking Down Silos: Analog Experiences”
A style guide is an essential tool for unifying your church’s website, social media presence, and email campaigns. It establishes all the small pieces of your church brand. It not only helps you understand everything your have, it informs all future web projects. You can even use it for design elements in your physical spaces!
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