Updating and Validating Personas

After creating your initial draft of personas, you need to confirm your guesses. I know you already did this with internal ministry leaders. But this is with actual users. Validating personas against users should uncover interesting details your ministry leaders missed. Or you may uncover larger problems. Regardless, you will better understand how people use your digital ministries.
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How to Quickly Create Personas for your Church

Personas are a tool to help focus discussions on users rather than yourself. Ideally, you do a lot of research first. Yet that is not always possible. How can you create something meaningful, but in a short period of time. Start with good guesses and help from church leadership. Present your findings to your larger team for minor edits. Then start moving forward on your projects!
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10 Years of the iPhone

It has been 10 years since the mobile revolution truly hit the web. Granted many platforms had been able to view websites before the iPhone. But usability and widespread use brought the mobile web to the forefront. Let us examine the biggest changes the iPhone brought to your digital ministries.
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Get the Most from a Church App on Wearable Tech

Wearable technology, namely watches, are the latest craze. They have become popular for a good reason. They can perform many simple tasks and have a wide range of functions. Essentially, smartwatches have become an extension of your smartphone. Many churches have, or are thinking of creating a mobile application. In this article I will discuss four critical points on how church apps should interact with wearable technology.
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The ABC’s of AB Testing

Decisions based on personal opinions, speculation, or hearsay can often lead to disaster. An objective test can help when you need the best solution. One easy and effective test used in the digital world is the AB test. It is literally a test where a participant selects one of two options. This article will help you formulate a solid plan for your test. There are plenty of fancy tools you can use. Yet without a solid plan, your test will only set you up for failure. Given the cost of some tests, that is a loss you want to avoid.
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Breaking Down Silos: Digital Experiences

Visitors rarely visit just one of your digital platforms. They might start on social media, then move to your website. A member might get an email newsletter, and proceed to a landing page to sign up for an event. They should move between spaces with ease and without interruptions. Breaks in that process will confuse and possibly turn away potential members. Here are several ways to remove those silos for your church’s various digital experiences.
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Breaking Down Silos: Analog Experiences

When you break down silos, information and ideas flow from one thing to the next. Experiences do not always start or end with your church website. Many of you have called for a product or service, only to get transferred from one person to another. Every time you needed to re-explain your situation. It is obvious that the company you are dealing with thought about seamless experiences. This article will provide tools and advice on how to avoid these situations at your church.
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Style Guides and your Church

A style guide is an essential tool for unifying your church’s website, social media presence, and email campaigns. It establishes all the small pieces of your church brand. It not only helps you understand everything your have, it informs all future web projects. You can even use it for design elements in your physical spaces!
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Optimizing Buttons

We all use buttons in our digital assets. They are our most critical element in creating a call to action. We want people to subscribe, join, download, and give. We are even so demanding to put “now!” with those requests. Yet we often miss the mark. We design and place buttons in ways that make them difficult to understand. Use these four tips to create the best buttons for your website and social media platforms.
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Curating Empathy on Social Media

Show empathy when publishing content to your digital platforms. Failing to do so can result in problems that range from humorous to downright offensive. It is easy to schedule posts for your website and social media channels. Yet I caution you to review your posts before they go live. Add a personal touch that will prevent mistakes and add authenticity.

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Creating a Great Church Intranet

What makes a great intranet for churches? The answer is deceptively easy. A great intranet helps church staff solve problems quickly and efficiently. By designing a great intranet, you highlight the many tasks and applications at your staff’s disposal. Plus your volunteer and paid workforce will see you are willing to invest in them and not just your ministries. This article delves into five area of focus to create a great church intranet.
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Creating a Customer-Centered Theology

A customer-centered theology for your digital ministries helps all aspects of your church. When you put the organization first, you put your customers second. I know you need resources to function. Yet, when you put your customers first, you will succeed in maturing your existing congregation as well as adding to it. The best part is that your digital ministries can help create a customer-centered theology. This is because digital assets, once created, can be copied and shared indefinitely. But that is just the beginning of all the ways you can better serve your audiences.
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