CWS Podcast – Ep. 60: Structuring Your Call to Action

cws-podcast-logoWhen creating a call to action such as a form, the order you present your content matters a great deal. If you get your customer emotionally invested with the task they are completing, they are far more likely to complete it. By saving mundane tasks to the end of the process you greatly increase the chance clicks your submit button gets.

Topics Covered

  • First, ask for what your visitors wants to give first
  • Second, ask for what you want from visitors
  • Get them emotionally invested to reduce page abandonment

Action Item

Get users engaged and invested in all the process on your site. Any time you are asking for a commitment, see how you can get the person emotionally involved first. This applies to personal information, money, and volunteer forms. Then sit back and watch as your conversions rates climb!

Referenced Articles and Links


Author: Stephen Morrissey

I have been making websites since 1996, and using social media since 2006. My current profession is designing user experiences for corporate software, websites, and mobile applications. I started sharing my knowledge with the world in 2011, about a year after a revival in my faith.